What Took Them So Long?

With millions of spam messages each day peddling fake Viagra (usually spelled V!agr.a or some such nonsense to try and get around email filters), Pfizer is finally going after online peddlers of counterfeit versions of its market-leading ED medication. Pfizer to Sue Online Sellers of Fake Viagra [CNN.com]. This activity has been going on for at least 5 years, during which Viagra has seen new competition emerge and Pfizer has seen its stock price and profits relatively flat. So what has the company been waiting for? Any CEO who just sits around while pirates are burying his leading product in piles of fake junk should be retired, lynched or both.

 Posted by glenn